Welcome to Module 4 of the Product Management Capstone, The Launch, Deliver, and Retire Phases .

In this module, you'll begin with a review of the launch phase of the product management lifecycle. Next, you will develop a demand generation plan and an end-of-life (EOL) plan as per the updated scenario. A reading follows that provides an overview of final positioning and marketing collateral considerations essential to generating demand for your product. After that, you will watch a demo video that illustrates a demand generation plan. Next in a hands-on lab, you will develop a demand generation plan for the solar water heating scenario. You will take a three-question scenario-based practice quiz.

You'll get an overview of the deliver and retire phases of the product management lifecycle, followed by a review of the product lifecycle. Next, you will watch a demo video illustrating an EOL plan. You will develop an EOL plan to support the solar water heating scenario. A practice quiz will test your understanding of key project lifecycle concepts.

The module ends with a glossary of terms, a module summary with key takeaways, and a ten-question graded module quiz.

Let's begin!